Fantastic books and where to read them — 2020

Bogdan's reading list for 2020

First of all, I own these books. It’s not a bullshit fake review that people are trying to peddle make affiliate sales. I usually ask marketing books, business books, and other books for my birthday, Christmas, and every other occasion that people want to buy me gifts. That or moon boots.

Second of all, full disclosure, we are participating in the Amazon Affiliates program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com
TLDR: We get paid a small % for every purchase you make.

It’s mostly marketing books, fair warning. I’ll try to add explanations also to why I bought them at a later date.

This list is a work in progress. As soon as I finish a book, I will write my takeaway and my review.

BRB2020

Bogdan's reading books 2020

1. Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

It gives you a good summary and overview of “Breakthrough Advertising”. The original book is a long and complicated book, and this one does a pretty good job at summarizing the whole thing.

There are a few key take aways I found interesting but I found myself often getting distracted by typos and poor editing. The author didn’t seem to care enough to actually mention what were the pages he quoted.

2. Scientific Advertising: Complete and Unabridged by Claude C. Hopkins

This book gives great valuable advice that I actually had the opportunity to apply right after reading the book. It’s a fairly short read, and gives insights based on real life experience, not bullshit like theoretical matrices that are in the “core” of marketing theory. It honestly should be a staple of your library.

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3. Hooked: How to Build Habit-Forming Products by Nir Eyal

I got this book for my birthday, and honestly I am glad I got it. I was trying to design our emails and our website based on the model the book provides. Nir Eyal is actually a good writer, and provides clear and concise instructions. If you’re working on apps, or building products, do yourself a favor and read this book.

4. This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

A few things to mention before I start, Seth is often there to promote himself. He mentions his blog Akimbo, and also mentions his AltMBA. This being said, he does mention core general concepts and sticks to the basics. We marketers are attracted by the shiny new things. Like pigeons.

We’re glorified advertising pigeons. I said it.

This being said, I read this book 3x, and used a few stories as inspiration to create a few campaigns and presentations. Did they work? Perhaps. It also helped me to explain to a CEO how to change the positioning of his company to create a compelling story to drive his message across.

5. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

Chris is a FBI hostage negociator. He won’t use fancy terminology and theories to explain his points. He talks about how he learned from working on the field, creates a compelling story to explain why it works.

Why is this useful?

Marketers have to negociate daily with the C-Suite execs, clients, adOps, Sales (gross). This gives you a solid framework to build upon to help with your negociating skills.

6. Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Great overview but fair warning, it was published in 1978. A lot of the references  might feel dated.

Still some very applicable ideas for positioning your product or service in the minds of people already overloaded with advertising stimuli. Must read for anyone in a marketing role.

Positioning: The Battle for Your Mind by [Ries, Al, Trout, Jack]

7. The Boron Letters by Gary C. Halbert

10. Ogilvy on Advertising by Ogilvy.

Yeah. A cliche marketing book. It’s how I plan on getting a degree in marketing, alongside Googling the 4 P’s of marketing.

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14. Influence: The Psychology of Persuasion by Robert B. Cialdini

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15. Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

1400067820

19. Principles: Life and Work by Ray Dalio

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24. Algorithms For Dummies by John Paul Mueller, Luca Massaron

1119330491

Bogdan Patynski

Bogdan Patynski

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