I’m not sure if I ever told the story of how we actually got started and why we have created Unemployed Marketers.
Unlike my intern, our goal is to provide value.
Also, because searching for a job is painful enough.
We started a meme page back in July to build an audience, plus we’re funny as hell. So might as well do both at the same time.
Our ultimate goal is to assist marketers from A to Z in their job search.
Step A: We built a website where we post job opportunities to help marketers find their home.
Step B: We built a podcast where we have conversations about careers and how to land a dream job with other marketers.
Step C: It’s coming next month.
We’re currently discussing with HR specialists, recruiters, and marketing managers.
We have like thirty-twelve more steps and goals to accomplish.
Seriously, my intern will be the death of me.
Figure out your audience
I’ve realized a few things when I started my new job.
First: Find a way to make yourself useful.
Start with something small. The point is the more value you provide, the more you will learn on the job as well.
If you were tasked to creating content based on a calendar that was premade, don’t go out and do something else that’s more complicated and will make you look like a fool.
Keep it stupid simple.
Every single time.
By keeping things simple, you minimize risks and you optimize your chances for success.
Us, marketers, we have tendency to go for the shiniest new things.
We’re basically human pigeons.
But it’s the basics that work. Especially in marketing.
If you’re trying to create something new and funny and amazing on your first week and to improve processes, that’s great.
But it might not be what you’re hired for.
Find ways to get a quick and efficient win. You’re hired to create content?
Go talk to a client.
Listen to sales talk to clients.
Listen to what they want, and give it to them in content. It’s as easy as that.
If your clients are construction workers, don’t start creating memes about the products.
You’re not providing value for your team, nor the clients. And if you’re not providing value, what are you even doing?